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About Us

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ELEVATING HOME AUDIO,
ENRICHING LIVES.

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SoftSound is a leading Canadian manufacturer renowned for crafting high-performance audio components. Our products, bearing the trusted "SoftSound" brand, are meticulosly engineered and constructed within our state-of-the-art facility nestled in Canada. Experience sound of unparalleled purity and authenticity with SoftSound products, fostering an intimate connection with the performer. Designed to prolong those cherished moments with the artist indefinitely, our products are crafted to endure a lifetime of enjoyment. Backed by a reassuring 5-year warranty, each piece proudly carries the mark of Canadian craftsmanship. Moreover, our sleek ecommerce platform offers a seamless shopping experience, showcasing not only our esteemed SoftSound lineup but also a curated selection of premium hi-fi products, ensuring the finest quality and swift delivery to audiophiles worldwide.

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WE'RE HERE TO GIVE YOU THE SOUND EXPERIENCE OF A LIFETIME.

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Vision

Our vision at SoftSound is to become the foremost online destination for discerning audiophiles seeking superior home audio instruments. We envision a future where our cutting-edge products seamlessly integrate into every home, enriching lives with the purest and most captivating sound. Through continuous innovation, sustainable practices, and a dedication to advancing the boundaries of audio technology, we aspire to shape the future of home entertainment and foster a world where every note is felt, every melody is cherished, and every listening experience is unforgettable.

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Mission

At SoftSound, our mission is to redefine the auditory experience within the comfort of homes worldwide. Through innovative technology and unparalleled craftsmanship, we aim to provide our customers with premium home audio instruments that elevate their listening encounters to new heights. With a commitment to excellence and customer satisfaction, we strive to deliver immersive sound solutions that inspire, entertain, and enhance the moments that matter most.

OUR VALUES

innovation

Innovation

We foster a culture of continuous innovation, pushing the boundaries of audio technology to deliver groundbreaking solutions.

quality

Quality

We are committed to excellence in craftsmanship, ensuring that every SoftSound product meets the highest standards of quality and performance.

customer centricity

Customer-Centricity

Our customers are at the heart of everything we do. We listen attentively to their needs and strive to exceed their expectations with personalized experiences and exceptional service.

integrity

Integrity

We conduct ourselves with honesty, transparency, and ethical principles in all aspects of our business operations.

passion for sound

Passion for Sound

We are passionate about the transformative power of sound and dedicated to creating products that evoke emotion, inspire creativity, and enhance wellbeing.

collaboration

Collaboration

We value collaboration and teamwork, recognizing that diverse perspectives and collective efforts drive innovation and success.

continuous improvement

Continuous Improvement

We are committed to ongoing learning and development, constantly seeking ways to improve our processes, products, and ourselves.

sustainability

Sustainability

We prioritize environmental sustainability in our practices and product design, striving to minimize our ecological footprint and contribute to a healthier planet.

inclusivity

Inclusivity

We embrace diversity and inclusivity, fostering an environment where all individuals are respected, valued, and empowered to thrive.

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Responsibility

We take responsibility for our actions and their impact on stakeholders, communities, and the world at large.

adaptability

Adaptability

We embrace change and adapt quickly to evolving market dynamics, technological advancements, and customer needs.

fun and creativity

Fun and Creativity

We encourage a fun and creative work environment, where imagination flourishes, and innovation thrives, making SoftSound a place where people love to work and collaborate.

OUR BRANDS